What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders (decision makers, influencers, blockers, and end users) who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster. It helps sales teams escape the 'tarpit' where deals stall due to complex buying processes.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Deals drag on for months as new stakeholders emerge and 'build vs buy' debates stall decisions. Adrata helps teams navigate this complexity.

Adrata

Enterprise

At scale, every missed
stakeholder costs millions.

A 50-rep team loses $5M+ per year to deals that die in committee. At 200 reps, that number is catastrophic. Adrata gives your entire revenue organization buyer group intelligence — with the security, compliance, and support your enterprise demands.

Start with your hardest territory. See results before you commit.

Talk to Enterprise Sales See the Platform

Revenue leakage at enterprise scale

50 reps~10 no-decisions/quarter$5M/year leaked

200 reps~40 no-decisions/quarter$20M/year leaked

500 reps~100 no-decisions/quarter$50M/year leaked

Based on $150K avg. enterprise ACV, 60% no-decision rate

Recover just 2 deals per quarter and Adrata pays for itself 10x over.

Enterprise Capabilities

Every role. Every deal. One platform.

Adrata scales with your organization — from 10-rep teams to 500+ rep revenue machines.

For Your Sellers

Open Salesforce and the buyer group map is already there. Three stakeholders they didn't know existed, with draft outreach for each.

For Sales Managers

See which deals are single-threaded (1–3 contacts) and which are fully-threaded (5+ stakeholders engaged). Coach reps on multi-threading with evidence, not opinion.

For the CRO

Forecast calls have evidence. You see which deals are fully-threaded with the signer engaged and which are single-threaded fantasies riding one champion who can't sign.

For Revenue Operations

One platform replaces 4-6 point solutions. Data flows in, intelligence flows out. CRM stays clean automatically.

For Sales Enablement

Playbooks that actually get used because they're delivered in context, not buried in a knowledge base.

For InfoSec & IT

SOC 2 from day one. SSO, SCIM, encryption, audit logs, and data residency options. Your data never trains our models.

91%

Weekly active usage
after 30 days

99.999%

Uptime SLA

<1hr

Priority support
response time

Day 1

Time to first
buyer group map

Enterprise-grade security

SOC 2 Compliant

Type II certified

SSO & SCIM

Okta, Azure AD, Google

GDPR & CCPA

Full compliance

AES-256 + TLS 1.3

Encryption everywhere

Data Residency

US, EU, or APAC

Private Cloud

Dedicated infrastructure

Audit Logs

Full activity trail

Zero Model Training

Your data stays yours

Enterprise Pilot

Start with your hardest territory.

10 reps. 90 days. Measurable results. Connect your CRM on day one and see buyer group maps on your real pipeline before lunch. If you don't see ROI, walk away.

Connect your CRM

Salesforce, HubSpot, or custom. 15-minute setup, no engineering required.

See your pipeline mapped

Every deal gets a buyer group map with stakeholders your team hasn't found yet.

Measure the impact

Track multi-threading rates, deal velocity, and recovered no-decisions.

Start an Enterprise Pilot

Your competitors are already
building this intelligence.

Every quarter you wait, the gap widens. The teams that map their buying committees now will compound their intelligence advantage for years.

Talk to Enterprise Sales

No long-term contract required · Start with a pilot team

At scale, every missed
stakeholder costs millions.

Start with your hardest territory. See results before you commit.

Start with your hardest territory.

10 reps. 90 days. Measurable results. Connect your CRM on day one and see buyer group maps on your real pipeline before lunch. If you don't see ROI, walk away.

Connect your CRM

Salesforce, HubSpot, or custom. 15-minute setup, no engineering required.

See your pipeline mapped

Every deal gets a buyer group map with stakeholders your team hasn't found yet.

Measure the impact

Track multi-threading rates, deal velocity, and recovered no-decisions.

Start an Enterprise Pilot

At scale, every missedstakeholder costs millions.

Revenue leakage at enterprise scale

Every role. Every deal. One platform.

For Your Sellers

For Sales Managers

For the CRO

For Revenue Operations

For Sales Enablement

For InfoSec & IT

Enterprise-grade security

Start with your hardest territory.

Your competitors are alreadybuilding this intelligence.

At scale, every missedstakeholder costs millions.

Revenue leakage at enterprise scale

Every role. Every deal. One platform.

For Your Sellers

For Sales Managers

For the CRO

For Revenue Operations

For Sales Enablement

For InfoSec & IT

Enterprise-grade security

Start with your hardest territory.

Your competitors are alreadybuilding this intelligence.

At scale, every missed
stakeholder costs millions.

Your competitors are already
building this intelligence.

At scale, every missed
stakeholder costs millions.

Your competitors are already
building this intelligence.