What Are Cookies
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to site owners about how their site is being used.
How We Use Cookies
Adrata uses cookies and similar tracking technologies to improve your experience on our website and platform. We use cookies for the following purposes:
Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
- Authentication: Remember your login status and maintain your session
- Security: Protect against fraud and ensure secure connections
- Site Functionality: Enable core website features and navigation
- Load Balancing: Distribute traffic across our servers efficiently
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.
- Usage Analytics: Track page views, time spent, and navigation patterns
- Performance Monitoring: Measure website speed and identify errors
- Feature Usage: Understand which features are most valuable to users
- Conversion Tracking: Measure the effectiveness of our marketing efforts
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
- Preferences: Remember your settings and customization choices
- Language Settings: Store your preferred language and region
- Interface Customization: Maintain your dashboard and layout preferences
- Accessibility: Support accessibility features and assistive technologies
Marketing Cookies
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from appearing repeatedly.
- Advertising: Deliver relevant advertisements based on your interests
- Retargeting: Show you relevant ads on other websites you visit
- Campaign Measurement: Track the effectiveness of our advertising campaigns
- Social Media: Enable social sharing and track social media engagement
Third-Party Cookies
We work with trusted third-party service providers who may set cookies on our website to help us deliver our services. These include:
Analytics Providers
- Google Analytics: Website traffic and user behavior analysis
- Mixpanel: Product analytics and user engagement tracking
- Hotjar: User experience analysis and heatmap generation
Marketing Platforms
- Google Ads: Advertising and conversion tracking
- LinkedIn Ads: Professional audience targeting and tracking
- Facebook Pixel: Social media advertising and remarketing
Customer Support
- Intercom: Customer support chat and messaging
- Zendesk: Support ticket management and knowledge base
Infrastructure
- Cloudflare: Content delivery network and security services
- AWS: Cloud hosting and infrastructure services
Cookie Management
Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Notify you when a cookie is being set
Cookie Consent Management
We provide a cookie consent banner that allows you to choose which types of cookies you want to accept. You can modify your preferences at any time by clicking on the "Cookie Settings" link in our website footer.
Opt-Out Options
You can opt out of specific tracking services:
Impact of Disabling Cookies
Please note that if you choose to disable cookies, some features of our website and platform may not function properly:
- You may need to log in every time you visit
- Your preferences and settings may not be saved
- Some interactive features may not work correctly
- We may not be able to remember your marketing preferences
- Performance and user experience may be reduced
Mobile Cookies and Tracking
On mobile devices, we may use additional tracking technologies:
- Mobile Identifiers: Device advertising IDs for mobile app analytics
- SDK Analytics: Software development kit tracking for mobile apps
- Push Notifications: Notification preferences and delivery tracking
- Location Data: General location information for service optimization
Cookie Retention
Different cookies have different retention periods:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain until their expiration date or manual deletion
- Essential Cookies: Typically retained for the duration of your session
- Analytics Cookies: Usually retained for 1-2 years
- Marketing Cookies: Generally retained for 30-90 days
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
- Email: privacy@adrata.com
- Subject Line: "Cookie Policy Inquiry"
- Address: Adrata Privacy Team, 1234 Innovation Drive, Suite 100, San Francisco, CA 94105
You can also manage your cookie preferences by clicking the "Cookie Settings" button in our website footer.