What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

How is Adrata different from ZoomInfo or 6sense?

Those are contact databases. Adrata maps buying committees. A list of 50 names is not the same as knowing which 5 people actually decide. We show you the committee structure, the path to the signer, and what each person cares about.

Where does the buyer group data come from?

We combine your first-party CRM data with public signals — org charts, hiring patterns, SEC filings, and engagement history. The AI maps reporting lines and decision authority. Your CRM stays the system of record.

Does Adrata replace our CRM?

No. Adrata sits on top of Salesforce or HubSpot. Connect in one click — your pipeline appears immediately. We enrich your existing data with buyer committee intelligence. Nothing gets duplicated.

How long does setup take?

Connect your CRM and your pipeline appears immediately. Buyer group mapping starts working on day one. Most teams are fully ramped within a week.

What does Adrata cost?

Platform included with every plan. $40 per buyer group — the core monetizable asset. Free tier: $0 for 1 user with 3 buyer groups. Pro: $2K/seat/year for up to 20 users with 50 buyer groups/year. Scale: $40K+/year with 500 buyer groups/year. Enterprise: custom pricing with unlimited buyer groups. Every team starts with a one-week test drive — no credit card required.

Adrata

Connect Adrata to everything.

Native integrations for your CRM, warehouse, and automation tools. No code required. Intelligence flows where you need it.

Integration docs Request integration

CRM & Sales Engagement

Sync intelligence to your sales tools. Scores, tiers, and buyer groups, right where your team works.

Available

Salesforce

Bidirectional sync with score pushback to custom fields.

Account & Contact sync
Score pushback
Custom field mapping

View docs

Available

HubSpot

Full CRM sync with company and contact intelligence.

Company & Contact sync
Deal association
Custom properties

View docs

Coming Soon

Outreach

Sync prospects and engagement data.

Prospect sync
Sequence triggers
Engagement tracking

Beta

SalesLoft

Connect cadences with intelligence signals.

Cadence triggers
Contact sync
Activity tracking

View docs

Data Warehouse

Export to your warehouse or import audiences. Warehouse-native architecture for composable GTM.

Available

Snowflake

Native connector for bidirectional warehouse sync.

Full export
Incremental sync
Delta/CDC

View docs

Available

BigQuery

Direct integration with Google BigQuery.

Streaming inserts
Scheduled exports
Query federation

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Coming Soon

Databricks

Lakehouse integration for unified analytics.

Delta Lake support
Unity Catalog
ML pipelines

Coming Soon

Redshift

AWS Redshift data warehouse connector.

Bulk export
Scheduled sync
Spectrum support

Automation & iPaaS

Trigger workflows when intelligence changes. Build automations without code.

Available

Zapier

Triggers and actions for 5000+ apps.

10+ triggers
6+ actions
Instant webhooks

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Available

Make

Visual automation with Adrata modules.

Custom modules
Scenario triggers
Data transformation

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Coming Soon

Workato

Enterprise-grade automation connector.

Certified connector
Enterprise recipes
Governance

Coming Soon

n8n

Open-source workflow automation.

Community node
Self-hosted
Custom workflows

AI & Agent Platforms

Connect Adrata to your AI assistant. MCP for Claude, function schemas for GPT, tools for agents.

Available

Claude (MCP)

Model Context Protocol server for Claude Desktop & Cursor.

Sales intelligence tools
Company resources
Natural language queries

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Available

OpenAI Functions

Function calling schemas for GPT models.

Function definitions
Tool schemas
Chat completions

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Available

LangChain

LangChain tool wrappers and agents.

Tool wrappers
Agent integration
Chain support

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Coming Soon

Composio

AI agent tool orchestration.

Managed OAuth
500+ tools
Agent actions

Data Partners

Works with leading data orchestration platforms for enterprise data workflows.

Available

Hightouch

Reverse ETL partner for warehouse activation.

Sync from warehouse
Audience builder
Real-time

View docs

Available

Census

Data activation from your warehouse.

dbt integration
Segment sync
Live sync

View docs

Coming Soon

Fivetran

ETL connector for Adrata data extraction.

Source connector
Automatic schema
Incremental

Coming Soon

Airbyte

Open-source data integration.

Community connector
Self-hosted
ELT pipelines

Build your own integration

Full REST API, TypeScript and Python SDKs, comprehensive webhooks. Build anything you can imagine, or let AI build it for you.

API Documentation SDKs Webhooks

import { AdrataClient } from '@adrata/sdk';

const adrata = new AdrataClient({
  apiKey: process.env.ADRATA_API_KEY
});

// Score a company
const score = await adrata.intelligence
  .scoreCompany({ domain: 'stripe.com' });

// Find the buying committee
const buyers = await adrata.intelligence
  .findBuyerGroup({ companyId: score.id });

console.log(`Tier: ${score.tier}`);

Ready to connect your stack?

Book a Demo with native integrations or build your own.

Book a Demo

import { AdrataClient } from '@adrata/sdk'; const adrata = new AdrataClient({ apiKey: process.env.ADRATA_API_KEY }); // Score a company const score = await adrata.intelligence .scoreCompany({ domain: 'stripe.com' }); // Find the buying committee const buyers = await adrata.intelligence .findBuyerGroup({ companyId: score.id }); console.log(`Tier: ${score.tier}`);