What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

How is Adrata different from ZoomInfo or 6sense?

Those are contact databases. Adrata maps buying committees. A list of 50 names is not the same as knowing which 5 people actually decide. We show you the committee structure, the path to the signer, and what each person cares about.

Where does the buyer group data come from?

We combine your first-party CRM data with public signals — org charts, hiring patterns, SEC filings, and engagement history. The AI maps reporting lines and decision authority. Your CRM stays the system of record.

Does Adrata replace our CRM?

No. Adrata sits on top of Salesforce or HubSpot. Connect in one click — your pipeline appears immediately. We enrich your existing data with buyer committee intelligence. Nothing gets duplicated.

How long does setup take?

Connect your CRM and your pipeline appears immediately. Buyer group mapping starts working on day one. Most teams are fully ramped within two weeks.

What does Adrata cost?

Platform included with every plan. $40 per buyer group — the core monetizable asset. Free tier: $0 for 1 user with 3 buyer groups. Pro: $2K/seat/year for up to 20 users with 50 buyer groups/year. Scale: $40K+/year with 500 buyer groups/year. Enterprise: custom pricing with unlimited buyer groups. Every team starts with a free test drive — no credit card required.

Adrata

Your real pipeline. Free.

Connect your CRM. Within minutes, Adrata maps every buying committee, drafts personalized outreach, and scores your deals. Keep everything you learn.

Full buyer group mapping on every deal

Path to power analysis — who signs

Personalized outreach drafted for each stakeholder

Deal health scores across 40+ signals

CRM + email connected in minutes

Keep all maps and intelligence after the trial

A personalized onboarding session to get you live on Adrata — the sales harness trusted by revenue teams to close more deals, faster.

Having trouble scheduling? Contact us directly

How onboarding works

Connect your CRM

Salesforce, HubSpot, or any CRM. Takes under 5 minutes. Your data never leaves your control.

See your buyer groups

Within minutes, Adrata maps every buying committee across your pipeline. Champions, signers, blockers — all identified.

Keep everything

After the trial, you keep all buyer group maps, outreach drafts, and deal intelligence. No strings attached.

No credit card. No commitment. No catch.

The best way to understand Adrata is to see it on your own pipeline. We’ll get you live in one session. If it works, you’ll know within two weeks. If it doesn’t, you still keep everything.

Get Started