What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

How is Adrata different from ZoomInfo or 6sense?

Those are contact databases. Adrata maps buying committees. A list of 50 names is not the same as knowing which 5 people actually decide. We show you the committee structure, the path to the signer, and what each person cares about.

Where does the buyer group data come from?

We combine your first-party CRM data with public signals — org charts, hiring patterns, SEC filings, and engagement history. The AI maps reporting lines and decision authority. Your CRM stays the system of record.

Does Adrata replace our CRM?

No. Adrata sits on top of Salesforce or HubSpot. Connect in one click — your pipeline appears immediately. We enrich your existing data with buyer committee intelligence. Nothing gets duplicated.

How long does setup take?

Connect your CRM and your pipeline appears immediately. Buyer group mapping starts working on day one. Most teams are fully ramped within a week.

What does Adrata cost?

Platform included with every plan. $40 per buyer group — the core monetizable asset. Free tier: $0 for 1 user with 3 buyer groups. Pro: $2K/seat/year for up to 20 users with 50 buyer groups/year. Scale: $40K+/year with 500 buyer groups/year. Enterprise: custom pricing with unlimited buyer groups. Every team starts with a one-week test drive — no credit card required.

All Flows

Flow 15 of 16

Demo to Close

Accelerate from demo to signed contract

Objective

After a successful demo, move aggressively through evaluation to close. Build the business case, handle objections with data, multi-thread the buyer group, and create urgency with competitive intelligence.

Outcome

Deals move from demo to close in weeks, not months. Higher win rate on demoed deals.

When

Post-demo

Duration

20 min

Steps

Prompts

Build the business case

5 min

The AI creates a personalized business case using the prospect's own words and metrics from discovery, not generic ROI claims.

Prompt

Create a business case document for [Company]. Based on what they told us in discovery (they said [pain point] is costing them [impact]), build a ROI framework showing how we solve this.

Expected result

A business case document with: current state costs, proposed solution impact, expected ROI, and implementation timeline.

Powered bycreate documentget activity historyget meeting history

Map and engage the full buyer group

5 min

Deals stall when you're only talking to one person. The AI maps the full committee and drafts role-appropriate outreach for each gap.

Prompt

Show me everyone involved in the [Company] deal. Who's the champion, who's the economic buyer, who haven't I engaged yet? Draft emails to the people I'm missing.

Expected result

Complete buyer group map with engagement status, plus drafted emails for unengaged stakeholders.

Powered byget buyer group membersget company contactsdiscover buying committeedraft email

Handle competitive threats

5 min

Arm your champion with ammunition. The AI creates a competitive brief your champion can share internally to build consensus.

Prompt

We're competing against [Competitor] in this deal. Create a battle card and draft an email to my champion with 3 key differentiators they can use internally.

Expected result

Battle card document plus a forwardable email with 3 clear differentiators and proof points.

Powered bycreate documentgenerate forwardable emailresearch company

Create urgency

3 min

The AI analyzes deal momentum, identifies the right urgency lever (competitive, timeline, budget cycle, business impact), and drafts the push.

Prompt

What closing acceleration tactics should I use for this deal? Check the deal health, timeline, and buyer signals. Draft the next email that moves this toward a decision.

Expected result

Deal health assessment with recommended closing tactic and a drafted email that creates natural urgency.

Powered byget deal healthanalyze dealdraft email

Discovery Acceleration Account Expansion

All Flows

Flow 15 of 16

Demo to Close

Deal health assessment with recommended closing tactic and a drafted email that creates natural urgency.

Powered byget deal healthanalyze dealdraft email

Discovery Acceleration Account Expansion