What is Buyer Group Intelligence?

Buyer Group Intelligence is the practice of mapping and understanding the complete buying committee in enterprise sales. Instead of relying on a single champion, it identifies all stakeholders who impact the purchase decision.

How does Adrata help sales teams?

Adrata uses AI to automatically map buying committees, identify hidden stakeholders, understand each person's priorities, and provide actionable intelligence to close deals faster.

What is the sales tarpit problem?

The sales tarpit is when enterprise deals get stuck despite having a champion. Modern B2B buying involves 6-10+ stakeholders, each with veto power. Adrata helps teams navigate this complexity.

Adrata sells buyer-group data and the Harness revenue teams use to reach the growing decision groups around enterprise purchases.

Adrata Data helps teams buy a focused data package: buyer groups by default, with intro path data, company data, people data, reports, exports, API handoff, and MCP delivery available as add-ons.

Harness is the operating layer for revenue teams: a workspace, AI actions, drafts, workflows, account context, data add-ons, integrations, governance, and sync around real pipeline.

How does Adrata use AI?

Adrata uses AI to research accounts, map decision groups, identify intro paths, draft role-specific outreach, coach reps, and explain the next move with source-backed context.

Can I get AI, the platform, and the data separately?

Yes. Teams can start with Data, deploy Harness, or combine both. Data can be delivered as reports, CRM import, CSV export, API handoff, or MCP delivery. Harness can include data add-ons.

What does Adrata add beyond contact data?

Adrata maps decision groups. A list of names is not the same as knowing which people decide, who can block, who can influence, and what path gets you to the signer.

What does Adrata add beyond a contact list?

A contact list tells you who exists. Adrata helps you understand the decision system: the buyer group, who signs, who blocks, who influences the deal, how they relate to each other, where the deal is single-threaded, and which path gives you the best next move.

Where does the buyer-group data come from?

We combine your first-party CRM data with public signals — org charts, hiring patterns, SEC filings, and engagement history. The AI maps reporting lines and decision authority. Your CRM stays the system of record.

Does Adrata replace our CRM?

No. Adrata sits on top of Salesforce, HubSpot, and your warehouse. Your CRM remains the system of record; Adrata adds decision-group data, intro paths, workflows, AI actions, provenance, and governance above it.

How long does setup take?

Connect your CRM and your pipeline appears immediately. Decision-group mapping starts working on day one. Most teams are fully ramped within two weeks.

What does Adrata cost?

Data starts at $40 per buyer group, with Intro Path Data, Company Data, and People Data available as add-ons. Harness starts with a $100 paid trial. Rep is $500 per seat per month, Team is $1,200 per seat per month, and Enterprise is custom for governed API/MCP access, SSO/SCIM, data residency, retention, customer-owned runner options, security review, SLAs, centralized GTM billing controls, and a forward deployed engineer.

Adrata

Data

The best sales data you can access.

Start with Buyer Group Data: the decision makers, champions, blockers, missing roles, and paths into power around one account or deal. Add intro paths, company data, people data, reports, exports, API, or MCP delivery when the job needs more.

Build data package Read the thesis

Package what you need

Buyer group first. Every other data type when it helps the deal.

Buyer Group Data

The default package: decision makers, champions, blockers, role labels, coverage gaps, and paths into the group.

Intro Path Data

Warm paths through customers, investors, teammates, alumni, partners, and known relationships.

Company Data

Account context, ICP fit, firmographics, funding, hiring, technology, and market signals.

People Data

Verified people records, titles, functions, emails, phone options, and normalized fields.

Delivered where your team works.

Use it as a clean report for a rep, import it into CRM, hand it to RevOps, or make it available to AI tools through API and MCP.

Report

CRM import

CSV export

API handoff

MCP delivery

Start small

Buy one buyer group for one live account and give the rep a usable map today.

Build a list

Package company, people, and intro-path data across a target account list.

Power AI work

Deliver data through API or MCP so agents and internal tools can use the same source-backed context.